個案資料

Dell Technologies Inc. was founded in 1984 in Austin, Texas, and became a global company that designed, developed, and manufactured personal computers and a variety of computer-related products. In 2016, it merged with EMC Corporation to create the largest privately-controlled technology company with the most comprehensive end-to-end solutions portfolio in the industry. In March 2018, the company formed an internal strategic group named Dell Global Operations and tasked its senior vice-president of strategy with planning the digital transformation of the company’s supply chain. in 2018, the Dell Global Operations group had to consider the intrinsic challenges of a giant and diverse enterprise. How would the company ensure that key actors were aligned with its digital vision? Which levers were needed to establish a digital vision that matched business strategy and priorities with supply chain operations? How could an actionable roadmap be developed to achieve the digital transformation of such a complex supply chain? What actions or goals should be prioritized?

This case is suitable for graduate- and executive-level courses on strategy, operations, supply chain management, or digital transformation. The case illustrates the process that allows a company to successfully implement a digital transformation strategy in its supply chain. It provides a powerful illustration of Dell Technologies Inc.’s strategic decisions and how the company influenced different steps in its digital transformation. Ideally, students should have had some exposure to formal supply chain management and processes before discussing this case. After working through the case and assignment questions, students will be able to<ul><li>examine the importance of aligning a common vision among different areas of the company, particularly considering the intrinsic challenges in a giant and diverse enterprise;</li><li>identify new business opportunities and value propositions behind the implementation of digital capabilities as a necessary component of a supply chain strategy;</li><li>understand the value of three digital transformation pillars: transparency, predictive analytics, and automation;</li><li>identify the key incentives that drive digitalization of the supply chain;</li><li>explore the process that a large established company with legacy systems and complex operations follows to start its digital supply chain transformation;</li><li>explore how to implement digital tools on supply chain operations to create value, by integrating capabilities, processes, and key actors; and</li><li>discuss the challenges that organizations face in achieving digital transformation.</li></ul>

• digital transformation
• supply chain management
• visibility
• supply chain strategy