個案資料
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Primateria AB: Scaling Up and Protecting IP
內容大綱
Swedish technology start-up Primateria AB (Primateria) was founded in November of 2004 with the main idea to provide science-backed consulting services for cutting-tool producers and end-users. What had started as a consulting service without the need for assets turned quickly into a production-driven service to support the cutting tool supply chain. The company had managed to consistently grow without external capital, had automated processes, opened a second physical location, and added physical vapour deposition coating capabilities. For the road ahead, the owners had to now decide how to protect Primateria’s intellectual property and how to meet the need for localized services for their large international clients quickly.
學習目標
This case was designed for classes in entrepreneurship and strategic operations management at the senior undergraduate and graduate levels. The case describes the complexities of the tool industry and the challenges faced by a start-up service provider in a larger business ecosystem. After working through the case and assignment questions, students will be able to<ul><li>recognize business model pivots during the scale-up phase related to industry and operational demands;</li><li>clearly discriminate the various forms of IP protection and their impact on short- and long-term value creation;</li><li>develop an understanding of how to gain and maintain a competitive advantage through dynamic leadership, and of how to balance internal and external constraints; and</li><li>critique financing options and their feasibility to quickly grow internationally.</li></ul>