個案資料
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Hailey’s Handbags: Customer Complaints or Cyberbullying?
內容大綱
The owner of Hailey’s Handbags, a New England-based online business selling handmade products, had successfully grown her company using a limited-release sales model. However, by early 2019, complaints posted to her business’s social media accounts had become abusive and personal. The emotional impact on the owner was severe, and before she could decide how to manage the comments, she needed to first determine whether they represented legitimate complaints or if she had become a target of cyberbullying.
學習目標
This case is suitable for human resource management and organizational behaviour courses at introductory levels. After working through the case and assignment questions, students will be able to do the following:<ul><li>Define workplace cyberbullying.</li><li>Contrast workplace cyberbullying with abusive customer complaints.</li><li>Discuss methods to minimize and deter cyberbullying by employees and customers.</li></ul>