個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The Liner Shipping Industry: Competition and Business Models
內容大綱
The liner shipping industry transported the bulk of the world’s cross-country semi-finished and manufactured goods and was fundamental to global trade, economic growth, and prosperity. Despite its importance, the industry suffered from poor profitability. Common explanations were that shipping rates were too low and industry capacity too large. The COVID-19 pandemic also negatively affected the industry, followed by a quick recovery in the second half of 2020 that led to increased cargo volumes, and in 2021, the highest rates in almost two decades. Amid growing optimism, the question was whether the industry was on a long-term path to sustained profitability.
學習目標
This case can be used in a business policy, competitive strategy, or international business course at graduate, undergraduate, or executive levels. It could also be used in stand-alone discussions of issues relating to the attractiveness and profitability of an industry or to illustrate the different forces and economic characteristics that affect industry profitability. After working through the case and assignment questions, students will be able to do the following:<ul><li>Evaluate the structure of an industry using Porter’s five-forces model to understand the industry’s average profitability.</li><li>Assess how a business model can affect the fundamental economics and profitability of an industry, specifically, how the fixed and variable cost structure can have an important impact on industry profitability.</li><li>Determine how economies of scale affect industry profitability.</li></ul>