個案資料
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Richard Henkel GmbH: Growing Profits, Not Sales
內容大綱
Based in southern Germany, Richard Henkel GmbH was a manufacturing firm focused on its triple-bottom line rather than on its sales turnover. Driven by its sustainability ethos in both its products and its manufacturing processes, it saw itself as a champion of a post-growth, sustainable economy. The case pivots on co-managing director Susanne Henkel’s decision concerning a lucrative sales order: the order would place significant stress on its existing steady-state manufacturing operations and potentially compromise its sustainability performance. In deciding whether to accept the order, Henkel had to confront a pivotal question: How much growth was necessary and sustainable, and how much was too much?
學習目標
The case examines the ways in which a firm may operate successfully as a sustainable enterprise. In working through this case and the accompanying assignment questions, students should be able to<ul><li>explore a business philosophy firmly based on natural principles and a sustainability ethos;</li><li>discover the value-creation potential of socially and environmentally responsible behaviour;</li><li> describe the concept of sustainability (putting social and environmental values at the core of a company) and the ways in which it may help create a competitive advantage; and</li><li>understand the concept of a post-growth economy.</li></ul>