個案資料

HSBC Commercial Banking was a key business for HSBC Holdings plc, contributing one-third of the bank’s profit in 2019. In 2016, the regional head of Commercial Banking, Asia Pacific, began initiating a series of open innovation programs in Hong Kong. The programs aimed to embrace collaboration in the innovation and technology ecosystem to co-create value for Commercial Banking’s small and medium-sized customers.<br><br>Now, in 2020, the regional head of Commercial Banking and his innovation team leader were discussing their innovation initiatives. They reviewed what they had achieved in the last four years. What value had they created for not just the small- and medium-sized customers but also the ecosystem stakeholders? What challenges had they met, and how well had they resolved these? Had the proper culture and talents been in place to meet these challenges? Had they measured the performance of the team properly to keep their colleagues motivated about sustainable innovation? They also explored a few critical areas for future growth. The regional head of Commercial Banking wondered what more they could do in Hong Kong, and how they could replicate the success they had achieved in Hong Kong in other emerging markets in Asia.

This case is suitable for corporate innovation and management courses at the undergraduate and graduate level, especially those focused on corporate innovation, open innovation, entrepreneurship, innovation culture, financial services, financial technology, ecosystem management, and agile management. After working through the case and assignment questions, students will be able to<ul><li>understand the value of open innovation for well-established enterprises, its customers, and ecosystem collaborators;</li><li>identify the challenges an enterprise might meet in its open innovation journey and how it can resolve these;</li><li>identify effective approaches to working with collaborators in the innovation and technology ecosystem;</li><li>examine the company culture, talent cultivation, and processes that empower open innovation; and</li><li>explore the issues that may arise for an enterprise when replicating innovation initiatives from one region in another region, and identify potential options for overcoming these issues.</li></ul>

• corporate innovation
• entrepreneurship