個案資料

AcademyOne, Inc. (AcademyOne) was a small privately owned software provider whose focus was on providing students with college transfer solutions. It operated as an educational technology company that provided software as a service (SaaS) products to simplify and streamline the college transfer and advising process. After surviving an economic recession and an industry lawsuit, the firm had regained its financial footing, and in 2021, now that it was financially secure, some of its long-term investors had asked to cash out their investments. AcademyOne’s president and chief operating officer was tasked with looking for ways to grow the business and with valuing AcademyOne, with the end game of selling the business.

The case is designed for use in a graduate-level or executive education course in management. Additionally, it could be used in a course in marketing management or strategic management, or in specialized master’s degree programs in strategic marketing. The case should be used early in the valuation sequence. Students should be familiar with the mechanics of calculating cash flow. Through a comprehensive analysis of the existing environment (demographic, market, and competition), students will be able to assess the company’s current position and its competitive advantage in the market. After working through the case and assignment questions, students will be able to do the following:<ul><li>Perform a financial analysis to determine a company’s current financial condition.</li><li>Investigate the current operational procedures and processes to identify areas of improvements. This will include an assessment of the current use of business strategy.</li><li>Analyze the current products and services and identify strategies to increase revenue by reviewing the product lineup in depth.</li><li>Carry out data analysis to lead to revenue projections and business valuation.</li></ul>

• sales development
• market strategy
• entrepreneurship
• valuation
• EduTech