個案資料
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Axis Bank: Calibrating CSR Initiatives for Sustainable Future
內容大綱
Axis Bank was the fifth-largest bank in India, one of the world’s fastest-growing economies. In 2006, the bank set up a trust, Axis Bank Foundation, to manage its corporate social responsibility (CSR) initiatives. In Phase 1 of its CSR journey, it had followed three of the Millennium Development Goals of the United Nations and achieved the mission of “generating one million livelihoods in a sustainable manner,” ahead of schedule. Encouraged by the success of Phase 1, Axis Bank planned to include three additional Sustainable Development Goals to guide Phase 2 with the mission of “generating livelihoods in a sustainable manner for two million households.” Rajesh Dahiya, who oversaw Axis Bank’s CSR initiatives, was faced with several key decisions for framing the CSR strategy for Phase 2 based on an evaluation of the performance in Phase 1 and the lessons learned in that phase.
學習目標
The case is designed primarily for graduate and executive-level education courses on CSR, and modules on CSR in courses on corporate governance, corporate strategy, sustainable development, business ethics and society, and business and society. It can also be used in an undergraduate corporate strategy course that includes CSR as a topic. By working through the case and assignment questions, students will be able to do the following:<br><br/><ul><li>Understand the rationale for voluntary CSR initiatives, and the pros and cons of making CSR spending mandatory.</li><li>Evaluate the success of Axis Bank’s CSR initiatives in Phase 1 in promoting the MDGs of the United Nations.</li><li>Recommend changes in the CSR strategy for Phase 2, leveraging the lessons learned from Phase 1 and the development goals embraced for Phase 2.</li><li>Identify lessons that organizations engaged in sustainable livelihoods can draw from the CSR initiatives of Axis Bank.</li></ul>