個案資料

After years of learning from the best bakeries around the world, Polish entrepreneur Monika Walecka returned to her native Poland and, in 2019, opened her artisanal bakery, All in Flour. The bakery was an extension of her values and struck a delicate balance between financial and social objectives. All in Flour was located in one of the most upscale districts of Warsaw and focused on top-quality bread products. It used high-quality, diverse, and expensive ingredients sourced from small, local suppliers, and its bread prices were probably the highest in Warsaw. Walecka was considering whether to pursue any development options. In fact, her preferred option, at present, was to do nothing. She knew that growth was not an obvious choice because it came with risk, costs, and problems. Nevertheless, the decision of whether to change something was becoming the most important challenge of her entrepreneurial career as a baker.

This case is appropriate for undergraduate and graduate programs but also works well at the executive level. It differs from many traditional cases in that no clear and well-defined threat or problem is actually present here, and this is a dilemma that entrepreneurs often face in reality—even though it gains little discussion in classes. Although the case relates to Poland, it is not specific to that particular market; rather, it exemplifies the new breed of passionate entrepreneurs wishing to run hybrid enterprises creating social and business value—in any corner of the world. It also provides detailed insights into the many challenges and opportunities faced by small successful new ventures run by owners for whom profits are of secondary importance. By working through the case and assignment questions, students will have the opportunity to do the following:<ul><li>Understand the need for a new venture to develop good alignment with the external environment in which it sets its strategy.</li><li>Understand the trade-offs between a firm’s different purposes and growth dilemmas.</li></ul>

• Dual purpose firm, entrepreneurship,