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Ambuja Cement Foundation: Measuring the Impact of CSR Projects
內容大綱
By the end of 2020, Ambuja Cement Foundation, the corporate social responsibility arm of Ambuja Cements Ltd., based in Mumbai, India, had been uplifting its communities through social development goals for the past 25 years. The specific focus of its activities had been water harvesting, agriculture development skills training, health, and education. However, the foundation faced the consistent challenge of measuring the impact of its corporate social responsibility projects with reference to the social development goals selected by the company in terms of performance or improvement at the village level. In December 2020, the vice-president of Ambuja Cement Foundation needed to determine which measurement the foundation should use to measure the performance of its community development programs and its alignment with the social development goals. Should it go along with the existing measurement tools or adopt a new model to measure performance and impact?
學習目標
The case is intended courses on corporate social responsibility, corporate sustainability, stakeholder management, and social entrepreneurship at the graduate level. After completion of this case and assignment question, students will have the opportunity to<ul><li>understand the links between business strategy, social development goals, and the social responsibilities of a business;</li><li>assess various measurement models for evaluating total business and community value available as well as the strengths and limitations of the measurement systems; and</li><li>understand the relevance of measuring social costs and benefits.</li></ul>