個案資料
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Nnergix: The Path to Sustainable Growth
內容大綱
In December 2019, the founder and chief executive officer of Nnergix, a struggling Barcelona-based renewable energy analytics provider, came home from work excited. He had just finished a very successful meeting with Holaluz Clidom SA about the potential of a new product idea: Sentinel Solar. Nnergix had been in business for almost seven years but had only recently become profitable. This new business idea could generate increasing recurrent revenues and make the company highly scalable. Nnergix could develop a new product that could deal with geographically dispersed and typically small assets in order to offer specialized services to new types of stakeholders. Was Sentinel Solar the right path for Nnergix to finally scale up, and if so, could the founder and his team convince investors and get the money they needed?
學習目標
This case was specifically written for use in entrepreneurship courses on technology or applied sciences for doctoral or master’s students. The ideal time to use it is when students already have some knowledge of basic entrepreneurship and management tools, like opportunity analysis and business model design. After working through the case and assignment questions, students will be able to<ul><li>discuss the importance of focusing on the business they are developing;</li><li>assess how to be flexible enough to recognize and take advantage of whatever useful situations they come across;</li><li>learn what to consider when analyzing new opportunities; and</li><li>evaluate how to make a start-up evolve into a scale-up.</li></ul>