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What I Learned as a CEO

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This article is a compilation of what the author considers sound advice presented to new and aspiring CEOs by a retired one with more than two decades in the role across three organizations. Keith Collins shares key learnings from a career related to governance, financial stewardship, strategy, culture, structure, team building, and leadership: 1) good governance makes things work (ensure there is clear agreement on this layer of the governance model while being recruited for the role); 2) strong financial stewardship improves your sleep; 3) laser focus on strategy gets you where you want to go; 4) strategy and culture must be aligned; 5) structure must follow strategy; 6) build your leadership team with leaders; and 7) how you lead and what you say matters. Additionally, as a young manager, Collins learned a couple important lessons about leadership and communication that were reinforced during his time as an executive and a CEO. First, the leadership style of a manager, executive, or CEO will inevitably shape the leadership style of their direct reports. Second, what leaders say—and how they say it—matters a great deal to those receiving the messages.
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