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GRW Engineering in South Africa: When International Competition Arrives
內容大綱
GRW Engineering (Pty) Ltd. (GRW) is a road transport equipment designer, manufacturer, and servicer based in South Africa. With GRW facing increased competition in 2022 when one of GRW’s major suppliers buys out a local competitor, Gerhard Van der Merwe, co-founder of GRW and chief executive officer since its inception in 1996, knows that GRW must now compete directly against a giant multinational and develop an appropriate strategy. Van Der Merwe must decide whether to compete directly with the international firm or to internationalize. If GRW were to internationalize, he will need to determine whether to focus GRW’s energies on Sub-Saharan Africa or to manufacture in Europe.
學習目標
This case can be used in strategy and international business courses and modules at graduate and executive levels. The case uses two main theoretical models to assist in developing a local strategy to compete against multinationals. By working through the case and assignment questions, students will be able to do the following:<ul><li>Understand the challenges faced by local companies when multinationals arrive in their market, using the model developed by Niraj Dawar and Tony Frost.</li><li>Understand how companies upgrade their businesses to compete successfully against international competitors.</li><li>Make recommendations to local companies facing international competition.</li></ul>