個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
General Motors: Mary Barra’s Leadership in the Electric Vehicle Era
內容大綱
Although Mary Barra, chief executive officer (CEO) of General Motors Company (GM), had faced her fair share of challenges while leading GM, Tesla Inc. (Tesla) posed a tougher competitive challenge than anything that had come before. Despite groundbreaking progress with electric vehicles (EVs), autonomous driving, and sustainable development, GM was now living in the shadow of Tesla, which, to some extent, had leapfrogged industry incumbents to become the most valuable car manufacturer in the United States. Further, major EV developments from old rivals from Detroit, Europe, and Asia, as well as blooming EV start-ups—some backed by technology giants—only compounded Barra’s worries. GM had achieved significant success in adapting to the coming age of EVs, but it also faced a number of questions: Was GM’s current strategy sufficient to sustain the company’s success? What technologies, capabilities, or products would be needed for GM to thrive in the new era of global mobility?
學習目標
This case can be used in undergraduate- and graduate-level courses in strategy, information systems, international business, and sustainability. By working through the case and assignment questions, students will have the opportunity to do the following:<li><ul>Identify key success factors in the global automotive industry.</li><li>Explore how industry incumbents can respond to disruptive innovation.</li><li>Learn how to perform competitive analysis and a strengths, weaknesses, opportunities, and threats analysis.</li><li>Understand the importance of changing a company’s core technology in concert with other aspects of business, including strategy, finance, and operations.</li><li>Examine how to systematically incorporate sustainability into a company’s strategy.</li></ul>