學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
The Walt Disney Company: The Perils of Streaming
內容大綱
In July 2021, Scarlett Johansson, the star of the Marvel Cinematic Universe (MCU) film Black Widow, sued The Walt Disney Company (Disney), the producer of the film, for breach of contract when it simultaneously released the movie in theatres and on Disney+, the company’s streaming platform, which resulted in a reduction of her compensation. The film saw a sharp drop in ticket sales in weeks two and three and ended its theatrical run with a much lower box-office take than many of the other MCU films. The lawsuit alleged that Disney’s vertical integration into streaming had caused a conflict of interest that had adverse consequences for talent compensation. Disney’s chief executive officer, Bob Chapek, was faced with the difficult decision of how to address talent compensation in light of streaming’s growing popularity, as Disney+ competed on the quality and availability of content.
學習目標
The case is best suited for courses in strategic management at the undergraduate and graduate levels. Most strategy classes focus on business strategy in the first half and corporate strategy in the second half; since vertical integration is a corporate strategy topic, the case is best used in the second half of the course. The expectation is that students will have been exposed to vertical integration and its related concepts prior to discussion of the case. After reading, analyzing, and discussing the case, students will be able to do the following:<ul><li>Understand the concept of vertical integration as it applies to a service provider.</li><li>Analyze the implications of expanding a firm’s boundaries.</li><li>Evaluate the options open to a decision maker considering the pros and cons of vertical integration.</li></ul>