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An Apologetic Pirouette
內容大綱
Often organizations need to apologize for a situation caused by a poor decision or by the actions of one of their employees. There are also times when individuals need to make a public apology about something they have said or done. This case gives students an opportunity to put themselves in the place of Lara Spencer, co-host of Good Morning America, apologizing for comments she made in 2019 about the United Kingdom's Prince George and his grade school curriculum, which included computer programming, religious studies, poetry, and ballet. Critics quickly called Spencer to task for making light of boys and men who dance.
學習目標
This case can be used in an undergraduate- or graduate-level course focused on communications, reputation, and personal leadership. It can also be used with executive education audiences. After completing the case and in-class discussion, students will be able to achieve the following:<ul><li>Understand what a good apology looks like.</li><li>Assess if an apology is adequate and what actions can be taken to support it.</li><li>Determine how social media and public opinion can impact the narrative about the transgression.</li><li>Assess the appropriate timing for an apology.</li></ul>