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Black Fly Beverage Company: Ready to Grow
內容大綱
In 2020, Cathy Siskind-Kelly and Rob Kelly, co-founders and co-owners of Black Fly Beverage Company were deciding whether they should undertake a major expansion of their company’s production facility. Black Fly was started in London, Ontario in 2005 and had grown to be one of the largest ready-to-drink brands in the alcoholic beverage industry. Part of Black Fly’s business relied on a co-packer for their canned products, and increasing challenges including supply-chain disruptions caused by the COVID-19 pandemic made their reliance on the co-packer increasingly risky. The move would not only allow them to massively increase their capacity, but bring their can production in-house, as well as become a co-packer for other beverage companies
學習目標
The case serves as a comprehensive case of material that students should be familiar with from an introductory managerial accounting course. This case could also be used as a testing point.<br><br>After completing the case, students will be able to do the following:<ul><li>Perform an industry size-up.</li><li>Analyze the competitors of a company and identify its competitive advantage (if any).</li><li>Analyze the consumers of a company.</li><li>Identify and analyze the corporate capabilities of a company.</li><li>Calculate and analyze the contribution margins of different product lines.</li><li>Create and analyze a statement of cash flows.</li><li>Calculate and analyze financial ratios.</li><li>Project an income statement.</li><li>Create an action plan and contingency plan.</li></ul>