LUSTER: The Strategy of Value First (A)

In December 2019, LUSTER LightTech Co., Ltd. was a company in the field of machine vision. As the business was rapidly developing, the founder, Yao Yi, realized that the company’s research and development directions were very scattered, and some projects with heavy investments might not be profitable. After reviewing the existing business, the chief financial officer, Gu Baoxing, proposed a "focus" plan, in which the company should concentrate on core customers in key industries or standardized core products, based on financial sustainability and profitability as the main criteria. In Case (A), students are required to use management accounting knowledge to assist the company in making business choices and strategic decisions.

This case is designed for courses, such as financial management or intelligent finance, and is suitable for topics of financial management and digital finance. The ideal target audience comprises undergraduate and graduate students majoring in finance and accounting, including those pursuing degrees in Master of Business Administration, Executive Master of Business Administration, Executive or Master of Professional Accounting, and those enrolled in corporate management programs. By working through the case and assignment questions, students will have the opportunity to do the following:<ul><li>Learn how management accounting can help enterprises make business choices and strategic decisions.</li><li> Analyze the challenges faced by financial management in non-digitalized contexts, and the roles of digital systems in facilitating the transformation of financial management.</li><li> Apply financial management tools to design and improve financial processes within an enterprise.</li><li> Explore the applicability of finance-business integration in different enterprises.</li></ul>

• financial management
• intelligent finance