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Industry Note: The Beach Vendors of Zona Sul, Rio de Janeiro
內容大綱
The entrepreneurial beach vendor industry is culturally vibrant on the famous beaches of Zona Sul, including Copacabana Beach and Ipanema Beach, in Brazil’s Rio de Janeiro (commonly known as Rio). Vendors, who mainly reside in low-income working-class districts known as a favelas, sell a variety of goods and services to locals and tourists from around the world. In addition to the numerous characteristics associated with Rio’s beach vendors, four key insights can be highlighted as being particularly noteworthy: the highly entrepreneurial and largely informal industry; the value created for consumers, vendors, and supply chains; the unique challenges; and the addition to Brazil’s economic and cultural fabric.
學習目標
This industry note was designed to support Study Abroad Brazil programs. However, it can be used in any course that examines entrepreneurship, culture, or developing countries. The note can be used to illustrate the entrepreneurial nature of economically disadvantaged people, evaluate the culture of Brazil, and provide context for socio-economic structures in Brazil. Exploring Rio’s Zona Sul beach vendor industry through the industry note will help students gain a richer understanding of Brazil and its beach culture. After working through the note and assignment questions, students will be able to do the following:<ul><li>Appreciate Rio’s novel beach vendor industry and assess its economic and cultural impact.</li><li>Understand the informal economy and entrepreneurship in developing countries.</li><li>Gain a better understanding of Brazilian culture.</li></ul>