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York River Paper Company
內容大綱
York River is a Canadian pulp and paper company whose major product is container material, used for making cardboard boxes. The company has three major customers. A small competitor has made a takeover bid for one of these customers. If successful, York will lose 25% of its volume. Should York make a $50 million counterbid to keep the customer? Assessment of the reaction of other customers relative to impending consolidation is critical.
學習目標
This case was written to be used in the strategy and environment section of the policy course. The case requires fairly sophisticated business system and industry value chain analysis, and should be used following a case such as <a href=https://www.iveycases.com/ProductView.aspx?id=19097>IKEA (Canada) Ltd.- 1986 (Condensed)</a> that introduces the business system concept. The power of the York River case is that it forces students to work through the cooperative and competitive relationship that often exists between firms at adjacent stages in the business system. Through the use of role playing, the case also allows a good insight into the different points of view that will be held by firms with major commitments at different stages of the business system.