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Cambridge Products Inc. (B)
內容大綱
A small American cookware firm has been negotiating with the Japanese to sell in Japan. Major commitments had been made to develop the product. Just when everything seemed settled, the Japanese wholesaler announced that modifications were needed. Should the company modify its product for the Japanese market? (This is the second case in a series titled Cambridge Products Inc. (A), Cambridge Products Inc. (B) and Cambridge Products Inc. (C).)
學習目標
This case involves the decision of a small U.S. manufacturer of aluminum cookware to enter the Japanese market. Beyond the go-no go decision, are decisions concerning the mode of entry, the speed of entry, the terms of contract and what modifications, if any, to make to its product to make it more saleable in Japan.