個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Fast Eddie's
內容大綱
Over seven years, the owner of a highly successful drive-through, take-out hamburger chain has built his business and knew that there was a tremendous potential for the idea. He was unsure whether to expand by opening additional company-operated stores (using retained earnings), or by establishing a franchise system. Two Excel spreadsheets are available; one for the student, product 7A94B008 and one for the instructor, product 5A94B08.
學習目標
The objectives of the case are to: teach students how to design a franchise agreement; how to evaluate the financial implications of setting up a franchise; how to use a spreadsheet to assist with the analysis.