個案資料
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Hudson Chemical Limited
內容大綱
The company is coming into the market with an industrial chemical in the 1990s. Their competitor is a firm which has had a monopoly in the market for many years through patent protection. Hudson must decide on a pricing policy for its new product.
學習目標
<ul><li>To develop student skills in market analysis.</li><li>To develop student understanding of the importance of anticipating competitive reaction to pricing decisions before those decisions are made.</li><li>To develop student skills in understanding and use of relevant costs in pricing decisions.</li></ul>