個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Mountain Equipment Co-op: Retailing With a Difference
內容大綱
A co-operative involves many unique business features, and these are illustrated by Mountain Equipment Co-op. Of particular interest is the way in which customers are shareholders, and so the firm faces customer empowerment that both strengthens its market presence and also influences its product mix and pricing structure. Management faces a unique set of success criteria. Apart from its co-op nature, Mountain Equipment demonstrates the creative ways that a service sector retailer participates today in the manufacturing sector. Its proactive role involves ongoing contributions to the design of products, and even participation in the ownership of manufacturing facilities.
學習目標
This case deals with the adjustments of Canadian corporations to new trade and investment agreements, particularly the Canada-United States Free Trade Agreement (FTA) and the North American Free Trade Agreement (NAFTA).