個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
North Pittsburgh Telephone Company
內容大綱
North Pittsburgh Telephone Company (NPT) was the 31st largest telephone company in the United States. The marketing supervisor was wondering what position to take at the next management committee meeting regarding the possible introduction of usage sensitive pricing for NPT's new advanced custom calling services. He was responsible for marketing all NPT's network services. NPT was introducing the new services the following year on a subscription pricing basis, but there was some management support for offering usage sensitive pricing for the features as well. The next meeting would be critical in determining whether to offer usage sensitive pricing and if so, how.
學習目標
The objectives of this case are to: provide an example of service-pricing, where choice of strategy is critical in maximizing revenues; provide an opportunity to practice pricing considerations and calculations.