個案資料
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The Diner
內容大綱
An entrepreneur's application for a loan to open a small restaurant is rejected. As a consequence, the restaurant's cash position is a concern. The case requires the student to calculate three cash budgets based on expected, optimistic and pessimistic sales projections.
學習目標
Students are required to identify the timing of cash inflows and outflows and prepare a cash budget. An understanding of the behavior of fixed costs, variable costs, and start-up costs is helpful but not necessary. The student must also perform some sensitivity analysis based on low sales projections, expected sales projections, and high sales projections. Once the cash budgets have been completed, the student must make a decision whether to proceed with the restaurant or to discontinue. Preparing the description and detail of the cash outflows is good practice for the feasibility study because the student is introduced to the many types of costs that must be considered when opening a business. The case may also be used to open a discussion about financing alternatives available to small entrepreneurs.