個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Taco Bell: A Day in the Life (A)
內容大綱
This case allows students to experience a day as Sanjiv Yajnik, a new market manager, as he manages a continuous flow of decisions within the context of operating and strategy objectives and severe time constraints. The case series illustrates the day-to-day reality of strategy implementation. The (A) case is Sanjiv's schedule for the day; the (B) and (C) cases are collections of e-mail messages and phone calls requiring his attention. (A 19-minute video can be purchased with the case, Taco Bell: A Day in the Life - Video.)
學習目標
<ul><li>To bring out the following tensions: achieving both operating performance targets and strategic goals; achieving both short-term and long-term performance results; achieving efficiency and effectiveness; fighting fires and finding the time / slack to work on important, but less immediate, things.</li><li>To illustrate how Taco Bell successfully redefined the basis of competition in its industry and how to create enough slack in the organization to make room for longer-term initiatives.</li></ul>