個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Taco Bell: A Day in the Life (C)
內容大綱
A new market manager must make numerous decisions within the context of operating and strategy objectives. The manager must deal with a number of e-mail and telephone messages. This case supplements Taco Bell: A Day in the Life (A).
學習目標
<ul><li>To bring out the following tensions: achieving both operating performance targets and strategic goals; achieving both short-term and long-term performance results; achieving efficiency and effectiveness; fighting fires and finding the time / slack to work on important, but less immediate, things.</li><li>To illustrate how Taco Bell successfully redefined the basis of competition in its industry and how to create enough slack in the organization to make room for longer-term initiatives.</li></ul>