個案資料
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Escorts Limited: 1993
內容大綱
Escorts, a large historically successful Indian conglomerate, was confronted with a dramatic change in its external environment caused by liberalization policies in its domestic market. At issue is the formulation and implementation of the company's restructuring strategy in response to the changed conditions. The case should be used in a general management/business policy course to illustrate the formulation and implementation of strategic responses to similar environmental changes occurring in a number of developed and developing countries. A second case, Escorts: A Restructuring Plan, 9A95M011, documents Escorts' 1994 plan of response. A third case, Escorts: The Tractor Division, 9A95M010 concerns a specific division and illustrates implementation barriers otherwise unapparent in the previous cases.
學習目標
The case series illustrates a large Indian company's response to a dramatic change in the external environment caused by liberalization policies in India. With similar changes occurring in a number of developing and developed economies, the cases enlighten students on issues related to the formulation and implementation of restructuring strategies in response to increased competition. The case can be used in a strategy formulation course. In developing a new strategic direction for Escorts, students are required to assess the environment, the internal resources/capabilities of the company, managerial preferences and the current organizational structure. Questions of product, geographic and vertical scope must also be addressed in formulating Escorts' strategy.