個案資料
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Benjamin's Bagels
內容大綱
After a successful roll-out throughout the Northeastern United States, Benjamin's Bagels is set to enter the Canadian market. The vice-president is reviewing information about potential sites in the Greater Toronto area, using micromarketing and geographic information systems. A supplemental file containing maps, product 7A97A004, accompanies this case.
學習目標
The objective of this case is to illustrate the dimensions of micromarketing and geographic information systems.