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Creating a Web Site for Medisys Health Group Inc.
內容大綱
The founder and CEO of Medisys Health Group Inc., a corporate health care services provider, has decided the company needs a web presence. The vice president of operations, has been tasked with carrying out this idea. In order to do so, she must determine the company's needs with respect to a web site, set achievable, measurable performance objectives, and otherwise see to the implementation and administration of the site. She faces two main challenges: obtaining the necessary information, and creating consensus in the organization. The case forces readers to consider the role of the Internet in a service organization's marketing strategy, and the possible impediments which need to be overcome in order to be successful.