個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Franchising (Revised)
內容大綱
Some of the advantages and disadvantages of franchising from the point of view of both the franchisor and the franchisee are described in this note. It also gives some guidelines for what characteristics one might look for in deciding whether a business is franchisable. It is intended as background reading for students, and could be used in conjunction with a case that involves franchising as a central issue.