個案資料
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Palmyra Trading Company
內容大綱
Palmyra Trading Company imports commodities from Europe and Asia for sale in the Syrian wholesale market. The vice-president has been advised that the company is still in contention in a tender bid, but has been asked to submit a new bid at a lower cost. The vice-president is aware that a competitor was in the same situation. The vice-president must determine the range of bids the company could make to secure the contract and perform a sensitivity analysis to determine his options under various assumptions about the actions of competitors in the bidding process. A simple model can be constructed to analyze the bidding problem and determine the bid range.