個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Mediagrif Interactive Technologies: The IPO Decision
內容大綱
Mediagrif Interactive Technologies operates vertical business-to-business e-commerce marketplaces. The chief executive officer must decide whether to go forward with a previously delayed initial public offering. He must consider the effect of changing market conditions and how to value the company in order to determine the price range that would be used.