個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
WGirl, WBoy Calendars (A)
內容大綱
A student contemplates creating and selling calendars to fellow students in order to raise funds for charity. He must decide the nature of the calendars, the target audience, the pricing, promotion and distribution of the calendars. The supplement (B) case, product 9B02A019, outlines the promotion and distribution of the calendars, and provides a reaction to the calendar. The supplement (C) case, product 9B04A001 discusses the publishing of the third edition of the calendar.