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WestJet: Stakeholder Management in the Aftermath of September 11th
內容大綱
At WestJet, a regional airline service, the director of public relations and communications is wondering how best to manage journalist inquiries in the aftermath of the September 11 terrorist attacks. In the past, journalists were used to candid communication from WestJet and are expecting the same treatment this time around. Should the extraordinary circumstances presented necessitate a change in communications strategy?