個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Orion Bus Industries: Contract Bidding Strategy
內容大綱
Orion Bus Industries is a manufacturer of transit buses that are purchased by transit authorities across North America. The majority of Orion's sales are made through competitive bidding processes. The company's goal is to either increase margins while maintaining sales levels or to increase the total volume of sales. The chief executive officer would like to know whether historical contract bidding data can be used to improve the success of future bids for bus contracts.