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The DNA of Cultures that Promote Product Innovation
內容大綱
Transparency and trust may be the ideal attributes of the well-governed corporation, but they also play a critical role in organizational behaviour, specifically in determining whether or not an organization's culture will facilitate - or impede - innovation. Just how do some managers and organizations prevent the formation of a culture that supports innovation? And, what can they do to change their behaviour? These authors have some key suggestions.