學門類別
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Internet Banking Project in Industrial and Commercial Bank of China (Shanghai)
內容大綱
The Industrial and Commercial Bank of China’s Shanghai branch has successfully launched its Internet-based private banking service. The vice director of e-banking felt that the project was a success in terms of schedule and quality, and he needed to present his experiences and lessons learned to senior management. Of particular importance were the e-banking system’s benefits to users, the consumer profile, impacts on the bank’s performance, and factors influencing the effective implementation of the system.
學習目標
This case could be used to:<ul><li>Illustrate key issues in implementing an Internet-based banking system.</li><li>Help students understand the influence of organizational context (external environment, firm strategy, organizational structure, culture, IT infrastructure, and business processes) on a firm’s information technology strategy. </ul></li>