個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Note on Retail Shopping Experience
內容大綱
Much happens in a retail establishment or a shopping area such as a mall, that shapes how customers feel and behave. Why do customers seem to feel more comfortable in some stores than in others? Why do customers seem to buy more than intended in some stores? In short, this note explores the impact of the retail surroundings or retail environment on customers and explains how retailers manage the shopping experience.