個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Note on Retail Customer Analysis
內容大綱
Retail marketers succeed by serving and satisfying customers. Accordingly, every retailer should be vitally concerned with identifying and understanding both current and potential customers, also known as prospects. This note explores how retailers approach customer analysis, segmentation, trade areas, etc.