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The Strategic Management Process in e-Business
內容大綱
Not having the resources does not preclude the ability to be resourceful, especially for small and medium-sized enterprises. Here's how resource-challenged MNEs can play and win. Having access to the Web is essential for SMEs as owning a fax machine and a telephone. And though SMEs usually have limited material and human resources at their disposal, these authors state that successful e-business solutions are still within the reach of these companies. By thinking strategically about e-business, managers can select technological solutions that support the company's business strategies and create value for the company and its customers.