個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Making Waves in Rural Kenya
內容大綱
The developers of a simple, inexpensive, locally produced rain water harvesting system tackle the social marketing issues in the undeveloped market of rural Kenya. The benefits of the product are obvious but the poverty levels and entrenched traditions create significant and unique marketing challenges.