個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Strategic Analysis and Action
內容大綱
This note was prepared as a practical guide for strategic analysis and action. The intent is to introduce students to the breadth of material in strategic management and to enable students to apply strategic analysis in a decision-making process. This note uses the perspective of a general manager in approaching strategic issues.
學習目標
This comprehensive note familiarizes students with:<ul><li>The job of general managers, including performance assessment, strategic direction, change implementation, and strategy creation.</li><li>Industry analysis, including Porter’s Five Forces, PEST, and Blue Ocean Strategy.</li><li>Linkages between strategy and environment, strategy and resources, and strategy and management preferences.</li><li>Guidelines for strategy implementation.</ul></li>