個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Understanding Buyer Choice/Rejection/Experience Process for Complex Business High-Technology Product/Service/Bundles: The Example of Nuclear Power Plants
內容大綱
This note develops a comprehensive new conceptualization of the complex processes that accompany large scale high technology product/service bundles using the example of nuclear power plants.