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Ashta Chamma - The Biggest Small Movie Ever Made (A)
內容大綱
A young man in India follows his passion through to near-bankruptcy. Equipped with an MBA from IIM Ahmedabad, he avoids a high-paying corporate job and instead starts a stockbroking firm. After ups and downs in several businesses, he finally decides his real fulfilment will come from producing a full-length movie — Ashta Chamma, based on the Oscar Wilde play The Importance of Being Ernest. The case chronicles the various issues he faces: funding the production, choosing the director, choosing a story that will satisfy his requirement of family entertainment, casting the principal characters, and creating a team that can bring the production to the movie theatres. The case goes behind the scenes of the film world in Tollywood, the Teluga film industry in Andhra Pradesh, and highlights the pressures faced by an entrepreneur in the industry. A rare combination of creativity, professionalism, and good business sense bring about success for the entrepreneur. Part B of the case presents the outcome after the release of the movie.
學習目標
This case was written for an entrepreneurship course. It has the following objectives:<ul><li>Stimulate discussion and reflection on post-MBA careers.</li><li>Probe into the role of entrepreneurial learning in venture survival and success. </li><li>Provide insights into the workings of the Indian movie industry, which is the largest movie industry in the world in terms of movies made per year.</ul></li>