學門類別
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AskTheDoctor.com (B)
內容大綱
This case describes AskTheDoctor.com, a web site that allows users to ask medical doctors questions for free, and the challenges facing its founders in 2010. While AskTheDoctor.com has exhibited steady growth since its inception in 2005, the owners are uncertain about the future of the site and where to take it next. One partner is keen on selling the company, while the other wants to develop a partnership with a technology firm. Students can evaluate these options from a variety of perspectives. The case also addresses the distinct differences between the actions underlying entrepreneurial discovery and entrepreneurial creation.
學習目標
This case is suitable for courses in entrepreneurship. Students can read this case from two perspectives: that of Dr. Suneel Sharma (9B10M111) and that of Prakash Chand (this version, 9B10M112). The goal is for students to recognize the characteristics of a discovery entrepreneur and a creation entrepreneur by contrasting the ideas and actions of one with the other. The case can be used with a Strategic Entrepreneurship Journal article by Alvarez and Barney.