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Where Do We Grow From Here? Growing an Entrepreneurial Business in a Flat Economy
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Building from within isn’t necessarily a new approach, but in a flat-growth environment it represents a significant opportunity for entrepreneurial business. This article explains how many successful companies focus on internal growth, improved relationships with existing customers, and incremental innovations, rather than mergers, risk-taking, and radical new innovations. It is the paradoxical combination of entrepreneurship and restraint in small and medium-sized businesses that will lead to much business growth of the future.