學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Foundation for International Development Assistance/Productive Cooperatives Haiti: Increasing Organizational Capacity
內容大綱
Since the 2010 earthquake, the executive director of the Foundation for International Development Assistance (FIDA) had been managing exploding demand for economic development from Haitians, the international development community and from individual Canadians. While there was a lot of money available for earthquake relief and micro-finance, far less was available for sustainable long-term economic development. FIDA needed an additional $2 million over the next three years to support projects that had been approved by both FIDA and its Haitian partner, productive cooperatives Haiti (pcH). FIDA needed to find investors who understood and supported the unique vision, principles and methods of FIDA/pcH.
學習目標
<ul><li>Describe the relationship between vision/mission and marketing strategy.</li><li>Describe customer behaviour and relationships, customer segmentation and targets as well as channels.</li><li>Analyze a marketing strategy, including branding, positioning, targets and marketing mix.</li><li>Analyze competitive strengths and weaknesses.</li><li>Discuss the benefits and limitations of personal selling and mass marketing.</li><li>Develop a marketing strategy and message.</li><ul>