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Snehalaya

內容大綱
Snehalaya is a non-governmental organization giving care to HIV-positive individuals in Maharashtra, India. The case provides a background of the sex trade in India before discussing the founder’s upbringing and how it influenced him to serve society through working towards inclusion and rehabilitation for HIV-positive individuals and former prostitutes. The case then outlines various problems that the founder faced in securing resources and cooperation from commercial sex workers. It emphasizes his motivations in forming a dedicated team for Snehalaya, then explains various initiatives taken up by Snehalaya over the span of 21 years and how it expanded to create a bigger impact on society. It also discusses various challenges that Snehalaya faced involving quality, funding, and societal involvement, touching upon aspects of team-building and succession-planning. Finally, it summarizes evaluation parameters being used by Snehalaya to gauge its performance.
學習目標
The primary teaching objective of the case is to provide students with an understanding of the lifecycle of a non-governmental organization. Challenges faced by such organizations are detailed, along with possible solutions. It is important to emphasize that for socially inclined, not-for-profit organizations, goal-setting is important and eventually leads to the evolution of structures and processes. This is illustrated through the depiction of Snehalaya’s evolution at every stage based on the difficulties that it faced and the objectives that it aimed to serve.<br><br><br>The case can be taught in courses on organizational behaviour, as it deals with the evolutionary and developmental aspects of a not-for-profit organization. Courses that explore interconnections between organizations and societies can also include this case. Courses in the area of human resources can use this case with a focus on people management and motivation.
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